Steven Jobs of Apple is Dead
27 min readSteven P. Jobs, Co-Founder of Apple, Dies
Steven P. Jobs, the co-founder of the technology company Apple Inc. who came to define the global digital culture at the outset of the 21st century, died, it was announced Wednesday.
On Aug. 24, Apple had announced that Mr. Jobs, who had battled cancer for several years, was stepping down as chief executive.
Steve Jobs’ 2005 Stanford Commencement Address
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Steve Jobs, Apple Co-Founder and Visionary, Is Dead
By NICK WINGFIELDSAN FRANCISCO — Steven P. Jobs, the visionary co-founder and former chief executive of Apple, has died at 56.
Apple said in a press release that it was “deeply saddened” to announced that Mr. Jobs had passed away on Wednesday.
“Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives,” the company said. “The world is immeasurably better because of Steve.
Mr. Jobs stepped down from the chief executive role in late August, saying he could no longer fulfill his duties, and became chairman. He underwent surgery for pancreatic cancer in 2004, and received a liver transplant in 2009.
Rarely has a major company and industry been so dominated by a single individual, and so successful. His influence went far beyond the iconic personal computers that were Apple’s principal product for its first 20 years. In the last decade, Apple has redefined the music business through the iPod, the cellphone business through the iPhone and the entertainment and media world through the iPad. Again and again, Mr. Jobs gambled that he knew what the customer would want, and again and again he was right.
- By Tom Krazit
Recalling his interactions with Jobs over three decades as “colleagues, competitors and friends,” Microsoft co-founder Bill Gates said “the world rarely sees someone who has had the profound impact Steve has had, the effects of which will be felt for many generations to come. For those of us lucky enough to get to work with him, it’s been an insanely great honor. I will miss Steve immensely. ”
Commentary: Steve Jobs thought differentJobs had undergone a liver transplant in April 2009 during an earlier planned six-month leave of absence. He returned to work for a year and a half before his health forced him to take more time off. He told his employees in August, “I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know. Unfortunately, that day has come.”
One of the most legendary businessmen in American history, Jobs turned three separate industries on their head in the 35 years he was involved in the technology industry.
Personal computing was invented with the launch of the Apple II in 1977. Legal digital music recordings were brought into the mainstream with the iPod and iTunes in the early 2000s, and mobile phones were never the same after the 2007 debut of the iPhone. Jobs played an instrumental role in the development of all three, and managed to find time to transform the art of computer-generated movie-making on the side.
Video: Steve Jobs retrospective
Video: The charisma of Steve Jobs: From the Mac to the iPad
Steve Jobs steps down from Apple
Jobs and the Apple MacBook: The laptop that changed (almost) everythingThe invention of the iPad in 2010, a touch-screen tablet computer his competitors flocked to reproduce, was the capstone of his career as a technologist. A conceptual hybrid of a touch-screen iPod and a slate computer, the 10-inch mobile device was Jobs’ vision for a more personal computing device.
Jobs was considered brilliant yet brash. He valued elegance in design yet was almost never seen in public wearing anything but a black mock turtleneck, blue jeans, and a few days worth of stubble. A master salesman who considered himself an artist at heart, Jobs inspired both reverence and fear in those who worked for him and against him, and was adored by an army of loyal Apple customers who almost saw him as superhuman.
Jobs was born in San Francisco in 1955 to young parents who gave him up for adoption. Paul and Clara Jobs gave him his name, and moved out of the city in 1960 to the Santa Clara Valley, later to be known as Silicon Valley. Jobs grew up in Mountain View and Cupertino, where Apple’s headquarters is located.
He attended Reed College in Oregon for a year but dropped out, although he sat in on some classes that interested him, such as calligraphy. After a brief stint at Atari working on video games, he spent time backpacking around India, furthering teenage experiments with psychedelic drugs and developing an interest in Buddhism, all of which would shape his work at Apple.
Back in California, Jobs’ friend Steve Wozniak was learning the skills that would change both their lives. When Jobs discovered that Wozniak had been assembling relatively (for the time) small computers, he struck a partnership, and Apple Computer was founded in 1976 in the usual Silicon Valley fashion: setting up shop in the garage of one of the founder’s parents.
Apple pays homage to Steve Jobs on its website(Credit: Apple)Wozniak handled the technical end, creating the Apple I, while Jobs ran sales and distribution. The company sold a few hundred Apple Is, but found much greater success with the Apple II, which put the company on the map and is largely credited as having proven that regular people wanted computers.
It also made Jobs and Wozniak rich. Apple went public in 1980, and Jobs was well on his way to becoming one of the first tech industry celebrities, earning a reputation for brilliance, arrogance, and the sheer force of his will and persuasion, often jokingly referred to as his “reality-distortion field.”
The debut of the Macintosh in 1984 left no doubt that Apple was a serious player in the computer industry, but Jobs only had a little more than a year left at the company he founded when the Mac was released in January 1984.
By 1985 Apple CEO John Sculley–who Jobs had convinced to leave Pepsi in 1983 and run Apple with the legendary line, “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”–had developed his own ideas for the future of the company, and they differed from Jobs’. He removed Jobs from his position leading the Macintosh team, and Apple’s board backed Sculley.
Jobs resigned from the company, later telling an audience of Stanford University graduates “what had been the focus of my entire adult life was gone, and it was devastating.” He would get the last laugh.
Videos from “60 Minutes”: What drove Steve Jobs?
Jobs: I was basically fired from Apple
Steve Jobs and the Beatles
Steve Jobs and Pixar: How it startedHe went on to found NeXT, which set about making the next computer in Jobs’ eyes. NeXT was never the commercial success that Apple was, but during those years, Jobs found three things that would help him architect his return.
The first was Pixar. Jobs snapped up the graphic-arts division of Lucasfilm in 1986, which would go on to produce “Toy Story” in 1995 and set the standard for computer-graphics films. After making a fortune from Pixar’s IPO in 1995, Jobs eventually sold the company to Disney in 2006.
The second was object-oriented software development. NeXT chose this development model for its software operating systems, and it proved to be more advanced and more nimble than the operating system developments Apple was working on without Jobs.
The third was Laurene Powell, a Stanford MBA student who attended a talk on entrepreneurialism given by Jobs in 1989 at the university. The two wed in 1991 and eventually had three children; Reed, born in 1991, Erin, born in 1995, and Eve, born in 1998. Jobs has another daughter, Lisa, who was born 1978, but Jobs refused to acknowledge he was her father for the first few years of her life, eventually reconciling with Lisa and her mother, his high-school girlfriend Chris-Ann Brennan.
Jobs returned to Apple in 1996, having convinced then-CEO Gil Amelio to adopt NeXTStep as the future of Apple’s operating system development. Apple was in a shambles at the time, losing money, market share, and key employees.
By 1997, Jobs was once again in charge of Apple. He immediately brought buzz back to the company, which pared down and reacquired a penchant for showstoppers, such as the 1998 introduction of the iMac; perhaps the first “Stevenote.” His presentation skills at events such as Macworld would become legendary examples of showmanship and star power in the tech industry.
Jobs also set the company on the path to becoming a consumer-electronics powerhouse, creating and improving products such as the iPod, iTunes, and later, the iPhone and iPad. Apple is the most valuable technology company in the world, and has a market capitalization second to only ExxonMobil, which Apple surpassed multiple times this past August.
He did so in his own fashion, imposing his ideas and beliefs on his employees and their products in ways that left many a career in tatters. Jobs enforced a culture of secrecy at Apple and was an extremely demanding leader, terrorizing Apple employees when he returned to the company in the late 1990s with summary firings if he didn’t like the answers they gave when questioned.
Steve Jobs’ Stanford commencement speech: “How to live before you die”Jobs was an intensely private person. That quality put him and Apple at odds with government regulators and stockholders who demanded to know details about his ongoing health problems and his prognosis as the leader and alter ego of his company. It spurred a 2009 SEC probe into whether Apple’s board had made misleading statements about his health.
In the years before he fell ill in 2008, Jobs seemed to soften a bit, perhaps due to his bout with a rare form of pancreatic cancer in 2004.
In 2005, his remarks to Stanford graduates included this line: “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help me make the big choices in life. Because almost everything–all external expectations, all pride, all fear of embarrassment or failure–these things just fall away in the face of death, leaving only what is truly important.”
Later, in 2007, he appeared onstage at the D: All Things Digital conference for a lengthy interview with bitter rival Bill Gates, exchanging mutual praise and prophetically quoting the Beatles: “You and I have memories longer than the road that stretches out ahead.”
Jobs leaves behind his wife, four children, two sisters, and 49,000 Apple employees.
CNET’s Josh Lowensohn and Erica Ogg contributed to this report.
http://www.cbsnews.com/stories/2011/10/05/scitech/main20116338.shtml
Steve Jobs dies: Apple chief created personal computer, iPad, iPod, iPhone
Steve Jobs, the mastermind behind Apple’s iPhone, iPad, iPod, iMac and iTunes, has died, Apple said. Jobs was 56.
FILE – In this June 7, 2010, file photo, Apple CEO Steve Jobs holds a new iPhone …
By NED POTTER and COLLEEN CURRY
Steve Jobs, the mastermind behind Apple’s iPhone, iPad, iPod, iMac and iTunes, has died, Apple said. Jobs was 56.
“We are deeply saddened to announce that Steve Jobs passed away today,” read a statement by Apple’s board of directors. “Steve’s brilliance, passion and energy were the source of countless innovations that enrich and improve all of our lives. The world is immeasurably better because of Steve. His greatest love was for his wife, Laurene, and his family. Our hearts go out to them and to all who were touched by his extraordinary gifts.”
The homepage of Apple’s website this evening switched to a full-page image of Jobs with the text, “Steve Jobs 1955-2011.”
Clicking on the image revealed the additional text: “Apple has lost a visionary and creative genius, and the world has lost an amazing human being. Those of us who have been fortunate enough to know and work with Steve have lost a dear friend and an inspiring mentor. Steve leaves behind a company that only he could have built, and his spirit will forever be the foundation of Apple.”
Jobs co-founded Apple Computer in 1976 and, with his childhood friend Steve Wozniak, marketed what was considered the world’s first personal computer, the Apple II.
Shortly after learning of Jobs’ death, Wozniak told ABC News, “I’m shocked and disturbed.”
Industry watchers called him a master innovator — perhaps on a par with Thomas Edison — changing the worlds of computing, recorded music and communications.
In 2004, he beat back an unusual form of pancreatic cancer, and in 2009 he was forced to get a liver transplant. After several years of failing health, Jobs announced on Aug. 24, 2011 that he was stepping down as Apple’s chief executive.
“I have always said if there ever came a day when I could no longer meet my duties and expectations as Apple’s CEO, I would be the first to let you know,” Jobs wrote in his letter of resignation. “Unfortunately, that day has come.”
By 2001 the commercial music industry was on its knees because digital recordings, copied and shared online for free, made it unnecessary for millions of people to buy compact discs.
Jobs took advantage with the iPod — essentially a pocket-sized computer hard drive with elegantly simple controls and a set of white earbuds so that one could listen to the hours of music one saved on it. He set up the iTunes online music store, and persuaded major recording labels to sell songs for 99 cents each. No longer did people have to go out and buy a CD if they liked one song from it. They bought a digital file and stored it in their iPod.
In 2007, he transformed the cell phone. Apple’s iPhone, with its iconic touch screen, was a handheld computer, music player, messaging device, digital wallet and — almost incidentally — cell phone. Major competitors, such as BlackBerry, Nokia and Motorola, struggled after it appeared.
By 2010, Apple’s new iPad began to cannibalize its original business, the personal computer. The iPad was a sleek tablet computer with a touch screen and almost no physical buttons. It could be used for almost anything software designers could conceive, from watching movies to taking pictures to leafing through a virtual book.
Personal life
Jobs kept a close cadre of friends, Bajarin said, including John Lasseter of Pixar and Larry Ellison of Oracle, but beyond that, shared very little of his personal life with anyone.
But that personal life — he was given up at birth for adoption, had an illegitimate child, was romantically linked with movie stars — was full of intrigue for his fan base and Apple consumers.
Jobs and his wife, Laurene Powell, were married in a small ceremony in Yosemite National Park in 1991, lived in Woodside, Calif., and had three children: Reed Paul, Erin Sienna and Eve.
He admitted that when he was 23, he had a child out of wedlock with his high school girlfriend, Chris Ann Brennan. Their daughter, Lisa Brennan Jobs, was born in 1978.
He had a biological sister, Mona Simpson, the author of such well-known books as “Anywhere But Here.” But he did not meet Simpson until they were adults and he was seeking out his birth parents. Simpson later wrote a book based on their relationship. She called it “A Regular Guy.”
Fortune magazine reported that Jobs denied paternity of Lisa for years, at one point swearing in a court document that he was infertile and could not have children. According to the report, Chris Ann Brennan collected welfare for a time to support the child until Jobs later acknowledged Lisa as his daughter.
There were other personal details that emerged over the years, as well.
At Reed, Jobs became romantically involved with the singer Joan Baez, according to Elizabeth Holmes, a friend and classmate. In “The Second Coming of Steve Jobs,” Holmes tells biographer Alan Deutschman that Jobs broke up with his serious girlfriend to “begin an affair with the charismatic singer-activist.” Holmes confirmed the details to ABC News.
Jobs’ health and Apple’s health
Enigmatic and charismatic, Jobs said little about himself. But then his body began to fail him.
In 2004, he was forced to say publicly he had a rare form of pancreatic cancer. In 2009, it was revealed that he had quietly gone to a Memphis hospital for a liver transplant.
He took three medical leaves from Apple. He did not share details.
In 2009, sources said, members of Apple’s board of directors had to persuade him to disclose more about his health as “a fiduciary issue,” interwoven with the health of the company.
He was listed in March as 109th on the Forbes list of the world’s billionaires, with a net worth of about $8.3 billion. After selling Pixar animation studios to The Walt Disney Company in 2006, he became a Disney board member and the company’s largest shareholder. Disney is the parent company of ABC News.
Analysts said Apple performed well during Jobs’ absence, partly because he was available for big decisions and partly because his chief lieutenant, Tim Cook, was the hands-on manager even when Jobs was there.
The company has a history of bouncing back. In January 2009, after he announced his second medical leave, Apple stock dropped to $78.20 per share. But it quickly recovered and became one of the most successful stocks on Wall Street. On one day in the summer of 2011, with the stock hitting the $400 level, Apple briefly passed ExxonMobil as the world’s most valuable company.
Steve Jobs leans against his wife, Laurene Powell Jobs (Lea Suzuki/San Francisco Chronicle/Corbis)For all of his years in the spotlight at the helm of Apple, Steve Jobs in many ways remains an inscrutable figure — even in his death. Fiercely private, Jobs concealed most specifics about his personal life, from his curious family life to the details of his battle with pancreatic cancer — a disease that ultimately claimed him on Wednesday, at the age of 56.While the CEO and co-founder of Apple steered most interviews away from the public fascination with his private life, there’s plenty we know about Jobs the person, beyond the Mac and the iPhone. If anything, the obscure details of his interior life paint a subtler, more nuanced portrait of how one of the finest technology minds of our time grew into the dynamo that we remember him as today.
1. Early life and childhood
Jobs was born in San Francisco on February 24, 1955. He was adopted shortly after his birth and reared near Mountain View, California by a couple named Clara and Paul Jobs. His adoptive father — a term that Jobs openly objected to — was a machinist for a laser company and his mother worked as an accountant.
Later in life, Jobs discovered the identities of his estranged parents. His birth mother, Joanne Simpson, was a graduate student at the time and later a speech pathologist; his biological father, Abdulfattah John Jandali, was a Syrian Muslim who left the country at age 18 and reportedly now serves as the vice president of a Reno, Nevada casino. While Jobs reconnected with Simpson in later years, he and his biological father remained estranged.
Reed College2. College dropout
The lead mind behind the most successful company on the planet never graduated from college, in fact, he didn’t even get close. After graduating from high school in Cupertino, California — a town now synonymous with 1 Infinite Loop, Apple’s headquarters — Jobs enrolled in Reed College in 1972. Jobs stayed at Reed (a liberal arts university in Portland, Oregon) for only one semester, dropping out quickly due to the financial burden the private school’s steep tuition placed on his parents.
In his famous 2005 commencement speech to Stanford University, Jobs said of his time at Reed: “It wasn’t all romantic. I didn’t have a dorm room, so I slept on the floor in friends’ rooms, I returned coke bottles for the 5 cent deposits to buy food with, and I would walk the seven miles across town every Sunday night to get one good meal a week at the Hare Krishna temple.”
3. Fibbed to his Apple co-founder about a job at Atari
Jobs is well known for his innovations in personal computing, mobile tech, and software, but he also helped create one of the best known video games of all-time. In 1975, Jobs was tapped by Atari to work on the Pong-like game Breakout.
He was reportedly offered $750 for his development work, with the possibility of an extra $100 for each chip eliminated from the game’s final design. Jobs recruited Steve Wozniak (later one of Apple’s other founders) to help him with the challenge. Wozniak managed to whittle the prototype’s design down so much that Atari paid out a $5,000 bonus — but Jobs kept the bonus for himself, and paid his unsuspecting friend only $375, according to Wozniak’s own autobiography.
4. The wife he leaves behind
Like the rest of his family life, Jobs kept his marriage out of the public eye. Thinking back on his legacy conjures images of him commanding the stage in his trademark black turtleneck and jeans, and those solo moments are his most iconic. But at home in Palo Alto, Jobs was raising a family with his wife, Laurene, an entrepreneur who attended the University of Pennsylvania’s prestigious Wharton business school and later received her MBA at Stanford, where she first met her future husband.
For all of his single-minded dedication to the company he built from the ground up, Jobs actually skipped a meeting to take Laurene on their first date: “I was in the parking lot with the key in the car, and I thought to myself, ‘If this is my last night on earth, would I rather spend it at a business meeting or with this woman?’ I ran across the parking lot, asked her if she’d have dinner with me. She said yes, we walked into town and we’ve been together ever since.”
In 1991, Jobs and Powell were married in the Ahwahnee Hotel at Yosemite National Park, and the marriage was officiated by Kobin Chino, a Zen Buddhist monk.
5. His sister is a famous author
Later in his life, Jobs crossed paths with his biological sister while seeking the identity of his birth parents. His sister, Mona Simpson (born Mona Jandali), is the well-known author of Anywhere But Here — a story about a mother and daughter that was later adapted into a film starring Natalie Portman and Susan Sarandon.
After reuniting, Jobs and Simpson developed a close relationship. Of his sister, he told a New York Times interviewer: “We’re family. She’s one of my best friends in the world. I call her and talk to her every couple of days.” Anywhere But Here is dedicated to “my brother Steve.”
Joan Baez6. Celebrity romances
In The Second Coming of Steve Jobs, an unauthorized biography, a friend from Reed reveals that Jobs had a brief fling with folk singer Joan Baez. Baez confirmed the the two were close “briefly,” though her romantic connection with Bob Dylan is much better known (Dylan was the Apple icon’s favorite musician). The biography also notes that Jobs went out with actress Diane Keaton briefly.
7. His first daughter
When he was 23, Jobs and his high school girlfriend Chris Ann Brennan conceived a daughter, Lisa Brennan Jobs. She was born in 1978, just as Apple began picking up steam in the tech world. He and Brennan never married, and Jobs reportedly denied paternity for some time, going as far as stating that he was sterile in court documents. He went on to father three more children with Laurene Powell. After later mending their relationship, Jobs paid for his first daughter’s education at Harvard. She graduated in 2000 and now works as a magazine writer.
8. Alternative lifestyle
In a few interviews, Jobs hinted at his early experience with the psychedelic drug LSD. Of Microsoft founder Bill Gates, Jobs said: “I wish him the best, I really do. I just think he and Microsoft are a bit narrow. He’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.”
The connection has enough weight that Albert Hofmann, the Swiss scientist who first synthesized (and took) LSD, appealed to Jobs for funding for research about the drug’s therapeutic use.
In a book interview, Jobs called his experience with the drug “one of the two or three most important things I have done in my life.” As Jobs himself has suggested, LSD may have contributed to the “think different” approach that still puts Apple’s designs a head above the competition.
Jobs will forever be a visionary, and his personal life also reflects the forward-thinking, alternative approach that vaulted Apple to success. During a trip to India, Jobs visited a well-known ashram and returned to the U.S. as a Zen Buddhist.
Jobs was also a pescetarian who didn’t consume most animal products, and didn’t eat meat other than fish. A strong believer in Eastern medicine, he sought to treat his own cancer through alternative approaches and specialized diets before reluctantly seeking his first surgery for a cancerous tumor in 2004.
9. His fortune
As the CEO of the world’s most valuable brand, Jobs pulled in a comically low annual salary of just $1. While the gesture isn’t unheard of in the corporate world — Google’s Larry Page, Sergey Brin, and Eric Schmidt all pocketed the same 100 penny salary annually — Jobs has kept his salary at $1 since 1997, the year he became Apple’s lead executive. Of his salary, Jobs joked in 2007: “I get 50 cents a year for showing up, and the other 50 cents is based on my performance.”
In early 2011, Jobs owned 5.5 million shares of Apple. After his death, Apple shares were valued at $377.64 — a roughly 43-fold growth in valuation over the last 10 years that shows no signs of slowing down.
He may only have taken in a single dollar per year, but Jobs leaves behind a vast fortune. The largest chunk of that wealth is the roughly $7 billion from the sale of Pixar to Disney in 2006. In 2011, with an estimated net worth of $8.3 billion, he was the 110th richest person in the world, according to Forbes. If Jobs hadn’t sold his shares upon leaving Apple in 1985 (before returning to the company in 1996), he would be the world’s fifth richest individual.
While there’s no word yet on plans for his estate, Jobs leaves behind three children from his marriage to Laurene Jobs (Reed, Erin, and Eve), as well as his first daughter, Lisa Brennan-Jobs.
[Image credit: Ben Stanfield, Heinrich Klaffs]
This article originally appeared on Tecca
More from Tecca:
- A Life in Photos: The indelible impact of Steve Jobs
- The web’s best tributes to Steve Jobs
- The incredible legacy of Steve Jobs: From the mouse to the iPad
- Remembering Steve Jobs in quotes
http://news.yahoo.com/blogs/technology-blog/8-things-didn-t-know-life-steve-jobs-172130955.html
Making the iBio for Apple’s Genius
By JANET MASLIN
After Steve Jobs anointed Walter Isaacson as his authorized biographer in 2009, he took Mr. Isaacson to see the Mountain View, Calif., house in which he had lived as a boy. He pointed out its “clean design” and “awesome little features.” He praised the developer, Joseph Eichler, who built more than 11,000 homes in California subdivisions, for making an affordable product on a mass-market scale. And he showed Mr. Isaacson the stockade fence built 50 years earlier by his father, Paul Jobs.
Jim Wilson/The New York Times
Steve Jobs, leaving the stage after introducing the iPad, the latest in a long line of his inventions, in January 2010.
STEVE JOBS
By Walter Isaacson
Walter Isaacson
“He loved doing things right,” Mr. Jobs said. “He even cared about the look of the parts you couldn’t see.”
Mr. Jobs, the brilliant and protean creator whose inventions so utterly transformed the allure of technology, turned those childhood lessons into an all-purpose theory of intelligent design. He gave Mr. Isaacson a chance to play by the same rules. His story calls for a book that is clear, elegant and concise enough to qualify as an iBio. Mr. Isaacson’s “Steve Jobs” does its solid best to hit that target.
As a biographer of Albert Einstein and Benjamin Franklin, Mr. Isaacson knows how to explicate and celebrate genius: revered, long-dead genius. But he wrote “Steve Jobs” as its subject was mortally ill, and that is a more painful and delicate challenge. (He had access to members of the Jobs family at a difficult time.) Mr. Jobs promised not to look over Mr. Isaacson’s shoulder, and not to meddle with anything but the book’s cover. (Boy, does it look great.) And he expressed approval that the book would not be entirely flattering. But his legacy was at stake. And there were awkward questions to be asked. At the end of the volume, Mr. Jobs answers the question “What drove me?” by discussing himself in the past tense.
Mr. Isaacson treats “Steve Jobs” as the biography of record, which means that it is a strange book to read so soon after its subject’s death. Some of it is an essential Silicon Valley chronicle, compiling stories well known to tech aficionados but interesting to a broad audience. Some of it is already quaint. Mr. Jobs’s first job was at Atari, and it involved the game Pong. (“If you’re under 30, ask your parents,” Mr. Isaacson writes.) Some, like an account of the release of the iPad 2, is so recent that it is hard to appreciate yet, even if Mr. Isaacson says the device comes to life “like the face of a tickled baby.”
And some is definitely intended for future generations. “Indeed,” Mr. Isaacson writes, “its success came not just from the beauty of the hardware but from the applications, known as apps, that allowed you to indulge in all sorts of delightful activities.” One that he mentions, which will be as quaint as Pong some day, features the use of a slingshot to launch angry birds to destroy pigs and their fortresses.
So “Steve Jobs,” an account of its subject’s 56 years (he died on Oct. 5), must reach across time in more ways than one. And it does, in a well-ordered, if not streamlined, fashion. It begins with a portrait of the young Mr. Jobs, rebellious toward the parents who raised him and scornful of the ones who gave him up for adoption. (“They were my sperm and egg bank,” he says.)
Although Mr. Isaacson is not analytical about his subject’s volatile personality (the word “obnoxious” figures in the book frequently), he raises the question of whether feelings of abandonment in childhood made him fanatically controlling and manipulative as an adult. Fortunately, that glib question stays unanswered.
Mr. Jobs, who founded Apple with Stephen Wozniak and Ronald Wayne in 1976, began his career as a seemingly contradictory blend of hippie truth seeker and tech-savvy hothead.
“His Zen awareness was not accompanied by an excess of calm, peace of mind or interpersonal mellowness,” Mr. Isaacson says. “He could stun an unsuspecting victim with an emotional towel-snap, perfectly aimed,” he also writes. But Mr. Jobs valued simplicity, utility and beauty in ways that would shape his creative imagination. And the book maintains that those goals would not have been achievable in the great parade of Apple creations without that mean streak.
Mr. Isaacson takes his readers back to the time when laptops, desktops and windows were metaphors, not everyday realities. His book ticks off how each of the Apple innovations that we now take for granted first occurred to Mr. Jobs or his creative team. “Steve Jobs” means to be the authoritative book about those achievements, and it also follows Mr. Jobs into the wilderness (and to NeXT and Pixar) after his first stint at Apple, which ended in 1985.
With an avid interest in corporate intrigue, it skewers Mr. Jobs’s rivals, like John Sculley, who was recruited in 1983 to be Apple’s chief executive and fell for Mr. Jobs’s deceptive show of friendship. “They professed their fondness so effusively and often that they sounded like high school sweethearts at a Hallmark card display,” Mr. Isaacson writes.
Alessandra Montalto/The New York Times
Cover of the book “Steve Jobs” by Walter Isaacson.
Steve Jobs introduced the new Macintosh personal computer on Jan. 24, 1984.
Of course the book also tracks Mr. Jobs’s long and combative rivalry with Bill Gates. The section devoted to Mr. Jobs’s illness, which suggests that his cancer might have been more treatable had he not resisted early surgery, describes the relative tenderness of their last meeting.
“Steve Jobs” greatly admires its subject. But its most adulatory passages are not about people. Offering a combination of tech criticism and promotional hype, Mr. Isaacson describes the arrival of each new product right down to Mr. Jobs’s theatrical introductions and the advertising campaigns. But if the individual bits of hoopla seem excessive, their cumulative effect is staggering. Here is an encyclopedic survey of all that Mr. Jobs accomplished, replete with the passion and excitement that it deserves.
Mr. Jobs’s virtual reinvention of the music business with iTunes and the iPod, for instance, is made to seem all the more miraculous (“He’s got a turn-key solution,” the music executive Jimmy Iovine said.) Mr. Isaacson’s long view basically puts Mr. Jobs up there with Franklin and Einstein, even if a tiny MP3 player is not quite the theory of relativity. The book emphasizes how deceptively effortless Mr. Jobs’s ideas now seem because of their extreme intuitiveness and foresight. When Mr. Jobs, who personally persuaded musician after musician to accept the iTunes model, approached Wynton Marsalis, Mr. Marsalis was rightly more impressed with Mr. Jobs than with the device he was being shown.
Mr. Jobs’s love of music plays a big role in “Steve Jobs,” like his extreme obsession with Bob Dylan. (Like Mr. Dylan, he had a romance with Joan Baez. Her version of Mr. Dylan’s “Love Is Just a Four-Letter Word” was on Mr. Jobs’s own iPod.) So does his extraordinary way of perceiving ordinary things, like well-made knives and kitchen appliances. That he admired the Cuisinart food processor he saw at Macy’s may sound trivial, but his subsequent idea that a molded plastic covering might work well on a computer does not. Years from now, the research trip to a jelly bean factory to study potential colors for the iMac case will not seem as silly as it might now.
Skeptic after skeptic made the mistake of underrating Steve Jobs, and Mr. Isaacson records the howlers who misjudged an unrivaled career. “Sorry Steve, Here’s Why Apple Stores Won’t Work,” Business Week wrote in a 2001 headline. “The iPod will likely become a niche product,” a Harvard Business School professor said. “High tech could not be designed and sold as a consumer product,” Mr. Sculley said in 1987.
Mr. Jobs got the last laugh every time. “Steve Jobs” makes it all the sadder that his last laugh is over.
http://www.nytimes.com/2011/10/22/books/steve-jobs-by-walter-isaacson-review.html?pagewanted=1
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