Audience Analysis for Print Media in South Sudan 2016

By Reech Malual-Akumrich (HIRACA Media Consultant), Juba, South Sudan

March 31, 2016 (SSB) —- The survey was conducted in Juba-South Sudan with the intention to find out problems being faced with the print in the country as getting along the addresses after coming out with clear analysis. The survey is a small scale targeting twenty-five vendors and twenty-five other from the reader ship. To go about the topic mentioned above I have chosen the print/ Newspaper industry to evaluate its audience or cases of a print readership, and to get the right analysis I don’t have to single out my subject [or name a newspaper e.g. Juba Monitor amongst others] so it is worth asking general questions inclusive of all the other newspapers to be able to identify weaknesses, threats, strength, opportunities, and possible ways of improvement to enable for mapping the better future plan for the business thereof. The survey goes as targeting asking specialized questions to two groups: End-users [readership or customers] and Vendors.

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Adience Analysis for Print Media in South Sudan (Full PDF)

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About Post Author

PaanLuel Wël

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PaanLuel Wël is the founder and editor-in-chief of PaanLuel Wël Media Ltd, a news website that covers news, opinions, analysis, history, culture and literature of South Sudan and the world. Founded in July 2011 by PaanLuel Wël to create a platform for free expression and constructive dialogue, the website features articles from various contributors, including columnists, commentators, poets, authors, activists and academics. PaanLuel Wël believes that media can play a vital role in informing, educating and empowering the people to participate in nation-building and social transformation. He also believes that media can foster a culture of dialogue, tolerance and diversity among different communities and groups, and hopes to inspire and mentor the next generation of South Sudanese writers and journalists.

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