Women and girls as subject of media’s attention, the situation on SSTV (Part 1)
The greatest challenges to having a women mayor of Juba city and other top government position in the, future, the situation in SSTV news part two (2-2)
By Lino Lual Lual, Juba, South Sudan
January 30, 2016 (SSB) — Female news presenters in SSTV must first of all know that there is need to understand their code of dress in the eye of public, this does not only mean that they must know the language and its grammar and lexicon, possibly including rather technical words such as those of modern politics, management, science, or the professions to know something about the specific organization and functions of news reports in the press, including the functions of headlines, leads, background information, or quotations.
Well-known notions in critical news analysis such as preferred meaning or preferred understanding may be explained in terms of such models. Indeed, we may henceforth simply speak of preferred models. Such preferred models form the core of processes of persuasion, disinformation, and the media control of the public, especially if they are inconsistent with the best interests of the readers, but consistent with the interests of the elites.
One of the many ways to influence the structure of a model (and hence, the understanding of a news event) is to manipulate what information is important, by displaying it more or less prominently in the news report, headlines, leads, or photographs.
Conversely, if journalists or their elite sources want less or no attention paid by the public to certain aspects of a news event, they will make sure that such information Political Communication is less prominent or absent in the news report, so that it will most likely lack prominence in the model of the news event.
Thus, news about the events in Los Angeles may play down the racist causes or backgrounds of the events and emphasize the criminal character or activities of young black males, in such a way that the models of the readers are influenced in that direction.
If news understanding or mental model building is a function of general, socially shared knowledge, then control of such knowledge may indirectly control understanding. Similarly, it would also be in their best interests if the public does not have access to other means of communication that provide necessary background knowledge, the well-known marginalization of radical media or oppositional experts and the pervasiveness of disinformation campaigns as well as about other more or less overt wars in which elite nations are involved in South Sudan.
The strategic control of knowledge is a crucial element in the control of discourse understanding and, therefore, of discourse access and the critical counter power of oppositional reading and understanding. Beyond knowledge, however, there are other crucial forms of what is now generally called social cognition the schemata of socially shared opinions traditionally known as attitudes whereas control of knowledge and our African cultural ethics influences our capacity of understanding through attitudes influences evaluation.
There are many discursive means that strongly suggest such negative evaluations of them including hyperbolic emphases on obviously bad behavior and other rhetorical moves. Arab ideologies of becoming white should be regulated in those sensitive public institutions places and its will almost certainly be abolished such aggressor attitudes in which turn may justify how ideologies of race, class, gender, or world region control the production and understanding of news about minorities women workers.
Once such fundamental patterns of knowledge, attitudes, and ideologies are firmly in place due to repeated no changes in bleaching skins behaviors and other forms of public discourse (e.g., in education), they will further action their own when people have to evaluate news events.
After some time, there is little need for conspicuous manipulation of specific knowledge and opinions of the readers for each case. Once given the (carefully selected) facts, although presented in a seemingly objective fashion, the readers will themselves produce the preferred models of the elites and may even act accordingly: An active consensus will replace passive or tacit consent.
Ideological control in that case is virtually total, or hegemonic, precisely because persuasive text and talk are no longer seen as ideological but as self-evidently true, as is the case for much dominant discourse in the United States.
On the other hand, in the former Communist countries of Eastern Europe, official discourse was seen as so obviously ideological that its persuasive power was very limited.
The author is a master of strategic studies at center for Peace and Development studies University of Juba. He can be reached via Linolual69@yahoo.com
The opinion expressed here is solely the view of the writer. The veracity of any claim made are the responsibility of the author, not PaanLuel Wël: South Sudanese Bloggers (SSB) website. If you want to submit an opinion article or news analysis, please email it to paanluel2011@gmail.com. SSB do reserve the right to edit material before publication. Please include your full name, email address and the country you are writing from.
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