South Sudan: The Importance of Media in the Society

Posted: March 14, 2018 by PaanLuel Wël Media Ltd. in Junub Sudan

By Awuol Gabriel Arok, Juba, South Sudan

March 14, 2018 (SSB) — Media is a communication channel through which news, entertainment, education, data, or promotional messages are disseminated.

Media comes in many different formats, including print media (books, magazines and newspapers), radios, televisions, movies, video games, music, cell phones, billboards, direct mail, and various kinds of software, fax and the Internet.

Each type of media involves users (senders and receivers), content, and also a device or object through which the content is deliver under the Media practice and Law of that particular society.

Media is a tool that shapes the living style and activities of mankind, media is educative, media is a stool pigeon and media is entertaining hence; making it the beautiful and comprehensive form of exchange and review.

During the pre-modernization era messages were either pass through words of mouth with messengers covering distances of miles on foot taking them number of days before they could reached the intended receiver(s) or messages within the same geographical locations were communicated through drums beating, Ululations, screaming and horns blowing.

Today our contemporary world have gone ahead with more diversified media forms such as Websites, Skype, WhatSapp, Facebook, Messenger, mails, fax and many more.

Last year when the issue of fuel crisis hit the switching button of a Media house that print Juba Daily Newspapers such as Juba Monitor, The Dawn Newspaper, This Day, Almaugif and Alwatan that week went so blank; it was like a century of darkness, in media; messages of hope, entertainment and development are pass and digest by the consumers.

Within the house of media what is beyond individual reach is brought to his/her doorstep for consumption.

Through media writers use books, newspapers, magazines and social Media to write opinions and documentations.

With the media, journalists are able to inform the public day in and out, sculptors, painters, comedians, cartoonists and musicians have a podium of passing their messages of social education and entertainments.

Media is the power that drive human soul; in media there is no news that is bad news because any news in its nature has already conform its description of being News, the roof of media house is made up of what happened and not purely on the best part of how it happened as long as it has been authenticated by the right sender and deliver to the right receiver.

Media is the power house that shelter truth and mysteries, it comfort soul and at a time scratch it depending on the size of its roofing.

Above all media practitioners and beneficiaries are always on the steering wheel of the “information and justice for all” under the guiding stick of individual rights, philosophical cohesiveness, respect and understanding.

Purely media is never an enemy to individual but a switching hub through which individual opinions are shared for possible judgment, consumptions and correction hence, leading to exposure of social injustice and justice on individual or group of people.

Media is a power that houses the information world but a bitter drop of destruction when abuse and misuse by the users.

Media should not be abused at an individual wish because a person cannot makes media, it is every one effort meant to cover all aspects of social, economic and political living of the society.

Awuol Gabriel Arok, a Writer and a Poet, has a Bachelor Degree in Social and Developmental Studies from the University of Juba, South Sudan, he is the author of unpublished book ‘‘The Wisdom Horn’’ and an Initiator of ‘‘Your Tribe is My Tribe’’ and ‘‘Giving Heart Foundation’’ initiatives. He can be reached via his email Address:



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